The Toledo Museum of Art (TMA) is transforming its visitor experience by leveraging digital technology to merge the worlds of art and innovation. In collaboration with Blue Square X, the museum has integrated Vision X 163-inch 4K LED displays into its exhibitions, creating immersive spaces that captivate visitors and reimagine the presentation of art.
This move aligns with TMA’s mission to blend technology with its traditional and contemporary collections. A key driver of this initiative is the museum’s Digital Artist in Residence Program, which focuses on fostering community-driven digital art that expands the museum’s storytelling capabilities.
A highlight of TMA’s recent efforts is the installation of “House of Yatreda,” created by the Ethiopian artist collective Yatreda ያጥሬዳ under the leadership of Creative Director Kiya Tadele. Featured in the Ethiopia at the Crossroads exhibit, this installation uses modern digital techniques to celebrate Ethiopia’s rich cultural heritage.
The exhibit brings to life the “Abyssinian Queen” animated series on four Vision X 163-inch LED displays. The vivid visuals and deep contrasts of these screens immerse visitors in the story of an Ethiopian queen and her followers, evoking the emotional depth of tizita—a nostalgic reflection on the past.
“The Blue Square X team was a joy to work with—they were nimble, helping us problem-solve and deliver an incredible art installation for our audiences,” said Adam Levine, Director and CEO of TMA.
This technology integration not only enhances the museum’s ability to display digital art but also deepens connections with its diverse audiences. By blending innovative display technology with cultural storytelling, TMA offers a unique experience that fosters cross-cultural understanding and positions the museum as a leader in art-tech integration.
