Absen announced new updates to its outdoor digital signage offerings during the recent DOOH Innovation Summit, highlighting a 10-year warranty and a zero down payment option for its advertising-based LED displays. These updates are part of the company’s broader focus on sustainability, energy efficiency and new business models for digital out-of-home (DOOH) applications.
Held under the theme “Low Carbon Energy Saving, Innovating Future,” the summit featured the release of Absen’s “Outdoor LED Display Development White Paper,” which addressed common challenges in outdoor LED installations, including waterproofing, anti-UV durability, heat dissipation, power consumption and brightness decay. The paper outlines Absen’s advancements in low-carbon manufacturing, intelligent control and long-term performance.
Absen also debuted its low-carbon outdoor LED showroom, showcasing technologies designed to cut energy consumption and improve display reliability. Among the highlights were dynamic energy-saving features, high-brightness display solutions and environmentally conscious production methods.
While the A25 Series was not newly launched at the event, it remained a focus of attention as a flagship example of Absen’s energy-efficient strategy. According to Absen, the A25 uses less than 1 kWh per square meter per day—cutting energy usage by more than 50% compared to traditional LED products. The A25 supports black screen mode (saving 50%) and dynamic mode (saving 25%). Furthermore, with features like a 10-year warranty, brightness levels of 7500-10000 nits, and a refresh rate of 7680 Hz, the A25 series offers a solution balancing performance and cost for outdoor advertising. Additionally, Absen’s innovative “zero down payment” policy breaks away from traditional prepayment models, further lowering the entry barrier for clients.
As a leader in the global outdoor LED display market, Absen has developed a team of highly qualified international professionals. With more than 4,500 ACE-certified service engineers and 18 domestic and overseas companies, Absen’s business is expanding in over 140 countries and regions around the world. The company has led the formulation of several international standards. Its products have been successfully applied to international events such as the Qatar World Cup and the Paris Olympics, as well as commercial scenes like Times Square and city landmarks. Certified as a national-level “green factory,” Absen integrates low-carbon concepts throughout raw material procurement, production, and recycling, applying for over 1,200 intellectual property rights covering key technologies such as optics, heat dissipation, and drive IC.
According to Tania Zhao, Vice President and President of Display Business Group at Absen, “the company will continue to deepen technological innovation, promoting higher efficiency and lower energy consumption in outdoor LED displays. Through global layout and ecosystem cooperation, Absen aims to assist the industry in achieving a green transformation. This innovation Summit not only demonstrated Absen’s technological strength but also marked a new phase of low carbon and high efficiency for the outdoor advertising industry.”
