LED display manufacturer SNA Displays partnered with Los Angeles Football Club (LAFC) and BMO Stadium to retrofit the two largest freestanding LED pylons in Southern California.
The custom, multi-sided LED billboards are located along Interstate 110 near BMO Stadium and extend LAFC’s branding and messaging. Managed by media company KEVANI and branded as The Towers, the pair receives an estimated 273 million audited impressions each month.
“LAFC is proud to team with SNA Displays to deliver cutting-edge visual technology on The Towers digital displays,” said Ryan Bishara, LAFC’s executive vice president of revenue and data strategy. “Their state-of-the-art displays provide exceptional visibility and reach, helping our partners at KEVANI connect advertisers with audiences and fans across Los Angeles and beyond.”
The billboards feature LED video technology from SNA Displays’ 10 mm EMPIRE Exterior product series and are viewable to northbound and southbound traffic. One Tower is located just east of BMO Stadium, and the other sits north of the I-110/I-10 interchange near the LA Convention Center and Crypto.com Arena.
“This upgrade reflects KEVANI and SNA Displays’ shared commitment to developing world-class media platforms that deliver impact, efficiency, and performance,” said Thimio Sotos, COO/CFO at KEVANI.
Both billboard spectaculars have three seamlessly assembled faces: two main 50′ high x 42′ wide screens and a 9’5″ wide ”spine” for a continuous content experience with viewing access from all directions. Combined, The Towers® contain about 9,400 square feet of digital canvas and process more than 8.7 million pixels (1,536 x 2,848 each).
The high-profile retrofits required a great deal of expertise and attention to detail, according to Anne St. Mauro, SNA Displays’ vice president of project management.
“With billboards of this stature and complexity it was critical that we matched the existing primary structure perfectly,” said St. Mauro. “We used small cabinets instead of our typical large subframes in order to precisely match the structural steel in place. This and other challenges were met by our team to produce beautiful, eye-catching video platforms that will serve LAFC and BMO Stadium well for many years.”
PS Services managed installation.
BMO Stadium is home to Major League Soccer’s LAFC and the National Women’s Soccer League’s Angel City FC.
