Registration is now open for the 2026 NAB Show, scheduled for April 18–22 at the Las Vegas Convention Center, with exhibits running April 19–22.
The NAB Show brings together professionals from the broadcast, media and entertainment industries to explore trends including AI, streaming, sports innovation, the creator economy and cloud-based workflows.
“NAB Show is where the global media community comes together to shape what’s next,” said Karen Chupka, executive vice president, NAB Global Connections and Events. “The breakthroughs we’re seeing in AI, cloud and new content models are redefining how our industry works, and 2026 will reflect that shift. From the expanded Creator Lab and Sports Summit to the AI pavilion and start-up pavilion, we’re giving attendees a front-row view of the technologies and ideas that will move the business forward.”
One of the largest program expansions for 2026 is the Sports Summit, which will grow to a four-day event titled “The Future of Sports Rights and Fan Engagement.” The summit will take place in the Sports Theater on the show floor in West Hall and will be open to all attendees for the first time. Sessions will focus on production, distribution, rights, investment and fan engagement, including the role of athletes and teams in creating their own media platforms.
The Business of Media and Entertainment program will also expand access in 2026. Presented in partnership with The Ankler, the three-day program will move to the West Hall exhibit floor and open to all attendees. Programming will focus on financing, distribution, consolidation, talent and the economics of the global media marketplace.
The Creator Lab will return with a larger footprint in the newly completed Central Hall. The expanded area will include a larger theater and classroom spaces for sessions on AI, business strategy and audience development, along with a new networking lounge and brand activations focused on the creator economy.
Attendees will experience the Las Vegas Convention Center following the completion of major renovations. Updates include improved lighting, modernized finishes and enhanced navigation designed to create a more connected campus environment.
Exhibitors for the 2026 NAB Show include technology companies such as AWS, Blackmagic, Google, Microsoft and Sony, along with a dynamic lineup of global media and entertainment technology providers.
New for 2026, NAB Show will introduce a mobile app launching in March. The app will allow attendees to plan schedules, bookmark exhibitors, receive personalized recommendations and connect with other attendees using QR code-based contact sharing.
Additional information, including registration and hotel booking details, is available on the NAB Show website.
