AVI Systems has rebranded as FORTÉ, unveiling a new name, logo, and identity aimed at positioning the company as a leader in workplace communication and collaboration solutions.
Founded in 1974, FORTÉ employs 1,300 employee-owners across 41 U.S. locations. The company completes thousands of communication projects annually for business, education, and government clients.
“We’re much more than an AV integrator and now is the perfect time to create a new brand identity that will carry our business into the future,” said Jeff Stoebner, Chairman and CEO of FORTÉ. “We’ve made strategic investments to transform the business and serve our customers. This decision to rebrand is based on our deep expertise in designing solutions for people that enhance every touchpoint. We are focused on being a true strategic partner to our customers and delivering innovations that support their needs.”
The company’s new brand identity and web presence, ourforte.com, highlights its approach to designing solutions that connect people, spaces, and technology for today’s workplace needs.
“Our customers asked us to simplify how common solutions like meeting room technology is ordered and delivered,” added Stoebner. “We became logistics experts, capable of delivering certified meeting room solutions in as few as 10 days. They also need help to get more from their Microsoft investments. We became a leading Microsoft Solutions partner to deliver on this need. In addition, customers require a partner with robust managed services to maintain their ecosystems. Not only can we do this domestically, but for global customers as well.”
In addition to domestic growth, FORTÉ has expanded its footprint since 2022 with 15 new U.S. offices and developed global deployment capabilities. The company has also strengthened its managed services offerings to support technology ecosystems at scale.
“Organizations want more than just the latest platforms or technologies – they need solutions that adapt to the ever-evolving modern workplace,” added Roger Patrick, COO at FORTÉ. “Our expertise ensures every system we deploy and manage fits seamlessly into the IT ecosystem and empowers organizations to thrive in an era of digital transformation.”
FORTÉ says it remains committed to delivering collaboration solutions, high-performance technology, and an unwavering commitment to customer success.
