BIG Outdoor has expanded its digital out-of-home footprint in Times Square with the installation of a new dual-faced LED display along the E Walk retail corridor on West 42nd Street between Seventh and Eighth avenues.
The large-format display features an 8 mm pixel pitch and is powered by outdoor LED video technology from SNA Displays, using its EMPIRE Exterior product line. BIG Outdoor owns and operates the digital asset and manages all media sales and content scheduling.
“The addition of this new dual-faced display further expands BIG Outdoor’s DOOH presence in the Times Square area while continuing to build on our strong partnership with E Walk,” said Bill Tagliaferri, president of BIG Outdoor. “Positioned along one of Manhattan’s busiest roadways, the unit gives brands a powerful opportunity to connect with audiences traveling in both directions, while perfectly complementing our 42nd Street Digital Domination and our broader portfolio throughout New York City.”
The E Walk display faces 42nd Street and sits among several other SNA Displays LED installations in the area, including one at Target Times Square and two located at the intersection of 42nd Street and Eighth Avenue. The wedge-shaped screen protrudes slightly from the building façade above the Dallas BBQ restaurant, extending visibility for passersby.
“We’ve worked with BIG Outdoor on numerous projects in Times Square and beyond,” said Pete Simon, director of out-of-home sales for SNA Displays. “This partnership has resulted in some truly impressive digital out-of-home projects that get a great deal of attention from the OOH advertising industry. We look forward to many more such collaborations in the future.”
The new display adds to BIG Outdoor’s portfolio of large-format digital signage assets across New York City, including its 42nd Street Digital Domination network.
