Digital Analyst Brian Solis to Deliver Opening Keynote at ISE 2025 on AI’s Role in ProAV Innovation

Renowned digital analyst and author Brian Solis will kick off ISE 2025 in Barcelona on Tuesday, Feb. 4, with the Opening Keynote. Solis, known for his work on the impact of technology on business and culture, will present his vision for how AI can drive innovation within the ProAV and systems integration industries.

Currently head of global innovation at ServiceNow, Solis was recently named a “Top AI Leader” for 2024 by Rethink Retail, underscoring his influence in AI integration. He is an accomplished author of eight best-selling books and over 60 research papers on trends in corporate innovation, business transformation, and consumer behavior. Solis’ work has shaped how companies use digital solutions to navigate disruptive changes and achieve meaningful transformation.

As ISE 2025 prepares to showcase new features and a reimagined content program focused on AI, Solis’ keynote promises to be a must-attend for attendees. His presentation will examine the potential of AI to reshape the industry, stressing the importance of automation and augmentation as pillars of future growth. Solis will also address key industry challenges, offering insights into overcoming common roadblocks such as inertia, outdated systems, and loss of business contacts.

“I’m excited to discuss the possibilities AI brings to the ProAV and systems integration world,” Solis said. “There are uncertainties, but I believe in seeing the future optimistically. Together, we’ll explore how to lead with clarity in an AI-driven world. See you in Barcelona!”

Mike Blackman, managing director of Integrated Systems Events, shared his enthusiasm: “We’re thrilled to welcome Brian Solis as our Opening Keynote speaker. With AI transforming the audiovisual industry, Brian’s perspective as a futurist and industry leader will be invaluable to the ISE community.”

The Opening Keynote at ISE 2025 is scheduled for Tuesday, Feb. 4. Register for ISE 2025 and use code “RAVEPUBS” for a free pass.