AVIXA announced it will host InfoComm EDGE in Dubai on Oct. 27–28, 2026, introducing a new two-day experiential event designed to showcase professional AV innovation through live, immersive environments.
The event will take place at the Festival Arena in Dubai and is positioned as a buyer-focused experience where attendees can see, interact with and evaluate AV technologies in real-world scenarios. Unlike traditional trade shows, InfoComm EDGE is designed to appeal to senior leaders and decision makers outside the pro AV trade, including stakeholders across government, enterprise, education, retail, leisure and entertainment.
According to AVIXA, InfoComm EDGE will feature the technology, thought leadership and networking typically associated with InfoComm and ISE events, but presented in a curated format centered on experiential activations rather than booth-based product displays.
“Experience lies at the heart of InfoComm EDGE,” said David Labuskes, chief executive officer of AVIXA. He said the GCC region has both the vision and resources to support innovation, as well as an established pro AV community capable of delivering buyer-focused activations.
The Festival Arena offers more than 7,200 square meters of flexible indoor and outdoor space. The event layout will be built around a central stage rather than a traditional grid, allowing for large-scale experiential demonstrations and immersive technology showcases.
AVIXA said the event will include a series of activations designed, built and staffed by the local integration community, supported by smaller pods intended to encourage deeper exploration and networking.
Cara Turner, event director for InfoComm EDGE, said the format is designed to help decision makers better understand complex solutions. She said the event is being co-created with the design and deployment community to move beyond conventional trade show experiences.
InfoComm EDGE will focus on narrative-led demonstrations rather than sales presentations, highlighting standards-aligned thinking aimed at improving outcomes for end customers while reducing project risk.
AVIXA said the event is intended to serve as a trusted environment centered on capability, integration and delivery excellence.
More information about InfoComm EDGE Dubai 2026 is available at avixa.org/infocomm-edge-dubai
