Integrated Systems Events has introduced Spark, a four-day showcase focused on creative connectivity across broadcast, media and entertainment, live events, gaming, and design. The new program will debut inside ISE 2026, taking place Feb. 3–6 at Fira de Barcelona.
Designed as a meeting point for creative professionals, technologists, and decision-makers, Spark will feature hands-on labs, immersive environments, networking opportunities, and sessions exploring topics such as convergence, collaboration, immersive storytelling, cultural intelligence, AI, and emerging creative workflows.
ISE says Spark aims to address what it calls the “Connection Paradox,” describing a hyperconnected world where creative teams and industries remain fragmented. The event is intended to bring together disciplines that increasingly intersect, reflecting broader convergence between areas such as broadcast and gaming or design and live events.
“Spark connects the brightest minds in creativity and technology to push beyond, stimulate new ideas, and redefine what’s possible,” explains Mike Blackman, Managing Director of Integrated Systems Events. “With boundaries between creative disciplines fading, Spark highlights how broadcast is merging with gaming, and design integrates with live events, offering a firsthand look at the future of cross-industry collaboration. By combining the seamless connectivity of creative technology with the immersive energy of live events, Spark is more than a showcase, it’s a blueprint for the future of creative innovation.”
Spark’s programming will be organized across four tracks: Broadcast, Live Events, Gaming, and Marketing & Design. The show will include immersive LED environments, spatial audio demonstrations, AI-enhanced workflows, interactive storytelling, and a range of sessions including keynotes, panels, workshops, installations, and participatory demos.
Spark’s programming will be organized across four tracks: Broadcast, Live Events, Gaming, and Marketing & Design. The show will include immersive LED environments, spatial audio demonstrations, AI-enhanced workflows, interactive storytelling, and a range of sessions including keynotes, panels, workshops, installations, and participatory demos.
Integrated Systems Events says Spark is intended to grow into a standalone event in future years and will continue to develop as a space where creative technology and experience design intersect.
Registration for ISE 2026 here.
Use our code for free entry onto the show floor: avbuyersclub
