Sony will return to Integrated Systems Europe 2026 in Barcelona to present its latest professional AV technologies across corporate, education, retail and production environments. The company will exhibit under the theme “Empowering Creativity, Enhancing Spaces” at the show, which runs Feb. 3–6 at Fira de Barcelona Gran Via.
Sony said its presence will focus on how professional AV solutions can support creativity, collaboration and communication while improving user experience and operational efficiency. The company plans to demonstrate technologies designed for hybrid workspaces, immersive retail environments, education and production.
Visitors to Sony’s booth will be able to explore a series of hands-on demonstration zones highlighting real-world use cases. These include a corporate solutions area featuring integrated workplace technologies, an education zone demonstrating AI auto-framing and third-party compatibility, and a retail environment using Edge AI analytics and Sony’s Spatial Reality Display. Additional areas will focus on turnkey video content production and live event workflows using broadcast-grade equipment.
Sony will also highlight its approach to sustainability across its Professional Displays and Solutions business. The company said its Sony Group Green Management 2030 initiative includes goals to reduce greenhouse gas emissions across its value chain by more than 25 percent by fiscal 2030 and power operations with 100 percent renewable electricity by that year. Product-focused efforts include reducing non-circular plastics and eliminating plastic packaging for smaller products and retail stores. Sony said its recycled plastic material, SORPLAS, has been used in its BRAVIA BZ-L display series since summer 2023.
“ISE 2026 will be all about demonstrating how technology can empower creativity and transform everyday spaces into experiences,” said Rik Willemse, head of Sony Professional Displays and Solutions Europe. “Whether it’s an inspiring classroom, a smarter workplace, or an immersive retail space, our solutions are designed to help customers think bigger and work smarter — all while supporting a more sustainable future.”
Sony said its technologies will also appear on partner stands throughout the show, reflecting ongoing collaboration across the professional AV market.
Sony will exhibit in Hall 3, Booth 3E300, during ISE 2026 at Fira de Barcelona Gran Via.
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