Sony will return to ISE 2025 in February to showcase its latest advancements in connected experiences, with a focus on retail, corporate, education, content, and virtual production sectors. Sony will demonstrate how its smart AV technology and partnerships are transforming collaboration across industries.
With a strong emphasis on Environmental, Social, and Governance (ESG) initiatives, Sony’s booth will be fully sustainable, highlighting its “Making it, Moving it, Using it and Re-using it” initiative. This includes showcasing the latest certificate updates and partnerships, as Sony continues to drive environmental sustainability by delivering reliable products and solutions with compelling total cost of ownership.
Key products on display will include the BZ-L Series BRAVIA Professional Displays, which feature recycled materials like SORPLAS and advanced components such as a System on Chip (SoC) and an intuitive Eco dashboard. These displays also incorporate an ambient light sensor that optimizes power consumption, helping achieve low energy rankings. The flagship BZ40L and BZ53L models will also highlight their Deep Black Non-Glare coating, offering enhanced contrast and vibrant colors even in high ambient light environments.
Following their September launch, Sony’s new BRAVIA Projector 8 and 9 models will also make their debut at ISE 2025.
For the first time, experts from Sony’s Content Production and Live Production teams will present solutions for corporate and education markets, including live events, streaming, and content creation solutions, as well as SDK solutions.
Sony’s booth will offer immersive, interactive environments designed to simulate real-world settings, allowing visitors to experience the latest technology firsthand.
Additionally, ISE visitors will find Sony’s display technology featured across various partner booths throughout the event.
Highlights from the Sony booth will include:
- Retail store front to showcase the Deep Black Non-Glare lineup 98BZ53L and BZ40L series.
- BRAVIA Professional Displays integrate with more than 60 CMS worldwide – see the latest case studies on our CMS partnership wall.
- TEOS workplace management solution and partner integrations will be available for demonstration in the corporate area
- The SRG-A12/A40 PTZ cameras will demonstrate the AI Multi-person Framing technology in a classroom setting together with SRG-X40UH
- The newly launched 4K HDR BRAVIA Projector 8 (VPL-XW6100) and 9 (VPL-XW8100) that provide the ultimate cinematic experience in the home
- Sony’s Crystal LED CH-series will be on display and interactive for visitors to experiment with different automotive design simulations
- A Virtual Production booth will house Sony’s Crystal LED VERONA display alongside its full Virtual Production portfolio, including the BVM-HX310 monitor
- New for 2025 a dedicated content production section to showcase Sony’s live & content creation products and solutions, including the latest BRC-AM7 PTZ & PXW-Z200 Camera to easily capture content with AI, as well as our XVS-G1 Switchers, Ci Media Cloud and more
“ISE is such a prolific event in the AV industry, and we’re once again delighted to be attending and bringing our fully sustainable stand to Barcelona. We’re looking forward to showcasing the next level of updates in our partnerships, products, technology and solutions that will deliver huge benefits for companies across the retail, education, corporate, and content production sectors,” comments Rik Willemse, Head of Sony Professional Displays & Solutions Europe. “We’ve been focusing a lot on our long-term vision and purpose, particularly around our ESG initiatives, and are looking forward to showcasing our Making it, Moving it, Using it and Re-using it philosophy which sits under our wider Sony Road to Zero plan. There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event.”
Sony will be exhibiting in Hall 3, booth 3E300 at FIRA Barcelona, Gran Via from 4th – 7th February 2025. For more information visit pro.sony
