Nissan Motors promotes the provision of products and services based on its motto of “driving innovation to enrich people’s lives.”
Nissan Motors
Takayuki Igarashi is a Senior Manager who works at the Global Design Center and is involved in the production and management of visuals in design and development, as well as the promotion of process digitalization. He is also involved in benchmarking various digital trends around the world for Nissan Motor Co. Ltd.’s Global Design Center.
“Looking at things in 3D from various angles will
revitalize creators’ creativity as well as internal
communication.”
Takayuki Igarashi
Senior Manager Design Realization, Nissan Motor Co., Ltd. Global Design Center
Searching for usage methods to provide the ideal car for customers
Eventually, Igarashi would like to see larger displays and software improvements so that, for example, he could see a car at a 1:1 scale. If design stage data can be displayed in real time, and used while making changes to shape, color, and environment, I think that this would make car design even more efficient. Igarashi believes that this would result in being able to provide even better products and services to customers. From that perspective, Igarashi thinks that in addition to design, it has hidden potential to be used in an even wider range of fields, including planning, manufacturing, sales promotion, and at sale locations.
