CieloVision has launched an Intelligent Signage solution designed to update digital content in real time based on in-store conditions and customer behavior.
The solution is available as a pre-integrated app on the Samsung Visual eXperience Transformation (VXT) platform, a cloud-based system for managing digital signage content and displays.
CieloVision said the platform allows businesses to move beyond pre-scheduled content by automatically adjusting messaging based on factors such as traffic flow, queue conditions and dwell time.
The system uses existing camera infrastructure to interpret activity within a space and trigger immediate changes to on-screen content. When integrated with Samsung VXT, displays can update messaging and promotions without manual intervention.
“Most businesses invest heavily to bring customers into their space, but what happens next is often left to static systems,” said Imre Szenttornyay, CieloVision CEO and founder. “CieloVision helps operators respond in the moment, when it actually matters.”
The company said the rule-based system enables organizations to define conditions that automatically adjust customer messaging and engagement in real time.
CieloVision said early deployments have shown increased revenue from existing customer traffic and improved visibility into in-store activity.
“Samsung VXT is an all-in-one platform that provides organizations with complete control across their digital signage networks,” said Heather Gramcko, Head of Solutions & Services, Samsung Electronics America. “By enabling dynamic, data-driven experiences through solutions like CieloVision, we’re helping operators unlock greater value from their in-store displays…”
As a Samsung VXT app, the solution can be deployed across digital signage networks without additional programming or complex setup, the company said.
