Disguise has opened a new 8,000-square-foot office and Experience Center in Atlanta, creating a hands-on environment where creators, technologists and production teams can test and learn real-time production workflows.
Located in the Westside Paper building in West Midtown, the space includes areas for Disguise’s creative and technical solutions teams, a hardware support center for the Americas and an experience space designed for demonstrations, workshops and industry events.
The company said the facility gives visitors access to the same real-time production technology used on concert tours and live productions. Training sessions and community events will focus on skills such as pre-production, creative sequencing, system integration and projection workflows.
The Experience Center also features a virtual production LED stage used for demos, prototyping and research. The stage runs on Disguise Studio Pro and a GX 3+ media server and uses Planar CarbonLight CLI Series and Leyard ALF Series LED panels.
“From festivals like Coachella and Glastonbury to in-stadium fan engagements, and Broadway shows like Maybe Happy Ending to Hollywood film productions, over the past 25 years, Disguise has transformed how audience experiences are being created,” says Disguise SVP of Customer Excellence, Sarah Lewthwaite. “This expansion gives us the ability to be closer to our clients in the Southeast and offer a more dedicated, in-person experience for exploring creative ideas, testing technology and collaborating on ambitious projects together.”
The company said the new location will support collaboration, innovation and development for creative and technical teams across the region while giving customers a place to evaluate technologies before deployment.
“Our expanded focus on Atlanta and the Experience Center underscores who we are today: a partner dedicated to delivering end-to-end solutions for our community,” says Lewthwaite. “This investment highlights our commitment to supporting customers across the full lifecycle, from concept and creative development through to technical design, delivery and ongoing enablement.”
