Samsung and Idomoo have partnered to bring the Lucas AI Video Agent to Samsung VXT, allowing businesses to create and deploy video content directly within the digital signage content management platform.
With the integration, users can enter a text prompt and use Lucas to generate a completed video, including the script, animation and voiceover. Businesses can also upload their own media, turn static images into video content and save finished videos directly to VXT Canvas. The workflow is designed to reduce the time and technical expertise required to produce new content for digital displays.
“Samsung VXT is built to evolve alongside dynamic business needs, from enhancing operational efficiencies to driving impactful campaigns,” said Jonathan del Rosario, Head of Product, Display Solutions Division, at Samsung Electronics America. “The integration of Idomoo’s Lucas AI Video Agent into our VXT platform builds on this mission, empowering customers to effortlessly produce high-quality video content.”
Lucas also includes tools for personalization, localization, avatars, editing and analytics. According to the companies, the integration is intended to help businesses more easily create and update video content while keeping the creation and publishing workflow within Samsung VXT.
